Everflow recently published an exciting case study that offers an inside look at how AIM helped Skillz, a popular mobile gaming platform, achieve incredible growth. Skillz, well-known for its real-money competitions in mobile games, faced the challenge of reviving its affiliate program and scaling it up. That’s where AIM came in.
The turning point for Skillz came in late 2023 when Kevin Lee joined the team. He knew from previous experience that AIM could make a real difference, so he brought them on board to help revitalize the program. What happened next? AIM helped Skillz achieve over 1,000% growth in just six months.
The case study covers all the key tactics that made this possible, and if you’re involved in affiliate marketing, it’s a must-read. You’ll learn how we:
- Reactivated Dormant Affiliates: By reaching out with personalized messages and shifting communication to platforms affiliates preferred, the Skillz management team brought inactive partners back to life.
- Designed a Competitive Payout structure: The team also worked closely with Skillz to craft a payout strategy that rewarded affiliates based on key actions, like app installs and first cash gameplay, with the ultimate goal of scaling up earnings.
- Kept Affiliates Engaged and Motivated: The team made sure affiliates stayed interested by providing consistent communication, fresh creatives, and special offers like promo codes for first-time deposits.
This case study highlights the power of strategic collaboration between a forward-thinking brand and an expert agency. Want to dive into the full story? Read the complete case study and discover the winning strategies behind Skillz’s explosive growth!
