About Us

Founder & CEO

Sarah Bundy

As an award winner (Top 40 Under 40 & Top 100 Female Entrepreneurs in Canada), a recognized expert in the industry by the New York Times, a Top 50 Industry Player several times over, and one of the most sought-after speakers in the Performance Marketing industry, Sarah is the founder and CEO of All Inclusive Marketing. Having spent nearly 20 years in strategic sales and digital marketing growth, Sarah’s passion is in setting the standard of excellence in everything that she does and DIGGing (Delighting, Innovating, Growing and Giving back) every day while she pushes her team to deliver the best possible client experience and partnerships within the industry.

Sarah loves spending time with her family and friends, travelling the world and writing during her free time.

President

Charlie Calabrese

Charlie brings a wealth of experience and expertise in digital and performance marketing to AIM, having held prominent positions at Buy.at, Awin, and most recently Partnerize. With a remarkable track record spanning 15 years, Charlie’s appointment aligns seamlessly with AIM’s mission and vision, emphasizing innovation, strategic thinking, and data-driven insights.

Director of Talent and Culture

Chrissy Malukiewicz

With a diverse background in corporate operations and a decade of experience in affiliate program management, Chrissy brings a wealth of expertise to the table. She recognizes that the key to a successful company lies in its people. Joining AIM in 2015 to spearhead a leading program in the travel vertical, Chrissy discovered her true passion for supporting individuals and driving internal corporate initiatives. As our Director of Talent and Culture, Chrissy’s friendly, caring, and helpful nature creates a positive atmosphere, bolstering AIM’s culture and enhancing employee satisfaction.

Chrissy is a Florida native and outside of work, she can be found hanging out with her two young boys, her dogs, and even some cows.

Director of Business Development

Jason Sires

Bringing extensive expertise to the AIM team, Jason boasts 15+ years of experience in crafting and refining sales and online marketing strategies. With a background in digital and performance marketing from roles at SmarterChaos, Playbook Media, and Mavely, Jason looks to make a significant impact on AIM’s objectives, driving success in marketing initiatives.

Jason spends most of his time with his family and friends, enjoying the Colorado mountains and coaching soccer.

Director of Strategic Operations

Jen Watson

Jen joined the All Inclusive Marketing team in 2017 with over 13 years of digital sales and marketing experience. After years in sales and ecommerce, Jen was ready for a change and moved to performance marketing where she established an affiliate program for a gaming startup. Whether building, growing or refurbishing affiliate programs, Jen’s experience combined with a passion for problem solving fit perfectly with program management. Enjoying the social aspect of client management, Jen’s strong relationship skills combined with her passion for analytics and strategy have helped her to develop, shape and grow programs across several verticals.

Outside of work Jen is married with one son. She enjoys entertaining, cooking, travel, cheering on Boston’s teams with her family and she never misses an opportunity to spoil her son, niece or nephews.

Business Intelligence and Operations Manager

Mark Goco

Mark joined All Inclusive Marketing in 2016 as a Support Account Coordinator with over 10 years in the Transportation and Logistics industry. Mark is our Vancouver-based Business Intelligence and Operations Manager. He holds a certificate in Marketing Management & Marketing Communications from the British Columbia Institute of Technology. He has a background in event marketing, marketing management, and has collaborated on various social media campaigns. Mark is passionate about identifying issues and providing solutions by optimizing and streamlining processes.

When Mark is not working, he enjoys adventurous activities such as hiking, martial arts training, and downhill mountain biking. He is also a major advocate of delicious food and is always ready with an in-depth restaurant suggestion at a moment’s notice.

Brand Marketing Manager

Ashley Klotz

Joining AIM in 2017, Ashley’s organized and creative style has truly shined in her work. Juggling all content requests across all brands, her strong communication skills and attention to detail keep her on the ball and up-to-date will all her client’s needs. With over 20+ years working in a variety of customer service roles and environments, Ashley adapts easily to each client and works seamlessly with a diversity of partners, keeping everyone as happy as possible. Thanks to the 10+ years of experience in Content Marketing, Ashley is AIM’s resource for tips, ready-to-post content, and more!

In her spare time, Ashley can be found chasing after her daughter, singing karaoke, sharing ghost stories, and binge-watching shows with her husband instead of catching up on sleep.

Growth Solutions Manager

Scarlett Dixon

Joining AIM at the beginning of 2020, Scarlett has extensive international experience working with brands across Europe, China, US, and Canada. Throughout her career, Scarlett has worked with a diverse range of clients across various industries, including e-commerce, technology, and finance. As an expert in affiliate marketing, Scarlett’s primary goal is to help brands grow their business. 

Scarlett has a proven track record of success in driving revenue and increasing brand visibility through affiliate marketing strategies. Her expertise lies in developing and executing affiliate marketing programs that align with her clients’ business objectives. She also excels at building strong relationships with her clients, providing them with personalized support and guidance every step of the way. Her passion for affiliate marketing and her dedication to helping her clients succeed make her a valuable asset to the AIM team.

Beyond work, Scarlett is an avid adventure seeker traveling to new destinations as often as possible. She loves to ski, dance, try new foods, and laugh until it hurts.

Learning and Development Manager

Jules Johnson-Babcock

Jules completed a Communications Diploma and began an internship with AIM in the Fall of 2012. Since then, she’s specialized in Social Media, Affiliate Account Management, Network/Platform Selection & Program Launches, Onboarding New Clients, Client Services, and most recently, Learning & Development.

Jules’ previous experience has enhanced her ability to strategize, project manage, and develop new processes with ease. With years of experience managing programs within the SAAS, Travel, B2B, and B2C industries, Jules is now implementing in-depth learning and development programs within AIM. Training and creating opportunities for personal and professional growth is something she is incredibly passionate about.

She’s proud to be Canadian but lives in the UK and will never say no if you offer her cheese! Jules also finds cooking and disaster movies relaxing.

Account Director

Mesa Stevens

Mesa joined the All Inclusive Marketing team in 2021 with 5 years of experience specializing in helping companies develop, implement, and optimize their sales and online marketing strategies. As well as, experience in international affiliate marketing growth, leadership, recruitment, and optimization of affiliates and affiliate networks. Mesa’s education in Psychology and her experience have allowed her to develop a keen understanding of industry best practices and thinking outside the box strategically to drive winning programs.

When she’s not working, Mesa enjoys exploring the outdoors with her three kiddos and husband.

Account Director

Natalie Filion

Natalie joined AIM in 2015 and has over 7 years of experience working in digital marketing. She is a passionate and driven individual who has successfully launched and managed several affiliate programs for companies in the health & fitness, retail, and travel verticals. Her education in Business, and experience in affiliate marketing, has allowed her to develop a keen understanding of industry best practices and successful strategies that drive winning programs. Her commitment to helping others exceed their goals is what drives her to identify new opportunities for her clients, allowing them to achieve their ecommerce targets.

In her spare time, Natalie can be found reading a good book, attending a yoga class, skiing, or spending time with her family.

Senior Account Manager

Katey Harrison

Joining the AIM team in 2020, Katey brings her digital marketing experience and creative mindset into the world of affiliate. With a Master of Business Administration alongside a Bachelor of Science in Psychology, Katey possesses a symbiotic understanding of both general business practices as well as human behavioural psychology. Katey enjoys working as a team and building strong lasting relationships.

Outside of work, Katey enjoys photography and spending time with her friends, family, and Olly (her Boston Terrier puppy).

Senior Account Manager

Megan Kelly

Joining AIM in 2021, Megan’s quick-on-her-feet thinking and ability to pivot at the right time has led her on a journey into affiliate marketing. With a background in marketing and managing a large multi-purpose nightclub and music venue, as well as owning a successful craft beer and wine establishment, Megan has the experience to market across multiple channels and manage many ongoing projects within strict timelines and expectations. Megan enjoys working as part of a team and thrives in situations that require an “out of the box” strategy. 

When she isn’t at work you can find Megan playing soccer, exploring the great outdoors, trying new adventurous menu items paired with a tasty craft beer, and traveling to places far and wide.

Senior Account Manager

Jennifer Payne

Joining AIM in 2021, Jennifer comes from the intense world of startups – ranging from the angel investor stage to taking a company public. With a strong background in B2B sales, business development, and more recently, working the last 3 years with affiliate marketers from the publisher role, Jennifer brings a fresh perspective with a wide range of experience, aptitude for growth, and passion to the performance marketing world. All this is fostered through her commitment to cultivating strong relationships both externally and internally. 

When not being excited at AIM, she’s even more excited to spend time with her precocious daughter and spirited husband visiting theme parks, going on nature walks, playing board games, or watching anything based on a true story.

Senior Account Manager

Tali Chester

Joining Aim in 2021, Tali comes with over 10 years of experience in the sales and marketing industry and brings an optimistic and creative outlook to the AIM team. She brings with her a wealth of knowledge in the recruitment and development of face-to-face and high-value donors, telemarketing, affiliate marketing, and event fundraising. Skilled at negotiations and relationship building, Tali is often the mediator in group settings.

Originally from London, England, Tali now calls Vancouver home after having traveled around the world helping develop strategic fundraising plans for non-profits. Along with walking her sweet pug, she enjoys dancing, yoga, listening to music, being in nature, and can often be found reading a book in a local coffee shop.

Account Manager

Nate Sielk

Bringing a passion for building relationships while creating and executing strategies, Nate joined the AIM team in 2021. With a background in account management, Nate started working in higher education administration before venturing into startups in eCommerce and marketing. Using his experiences in business development, negotiations, and analytical strategizing, he helped grow and retain accounts; and found new and creative ways to best present brands in their markets by utilizing data with strategy. 

When Nate isn’t working, you can find him trying to get more stamps on his passport and trying new foods. When he’s not traveling, he’s with his friends trying new beers, playing spikeball, or sand volleyball.

Account Manager

Riley Francisco

Joining AIM in 2021, Riley comes from a background in digital marketing, business development, and client relations in various industries ranging from cybersecurity to nonprofits. Along with managing and growing accounts, Riley has experience in developing marketing campaigns and designing digital content to assist with these strategies. Riley has a passion for connecting people and understands building authentic relationships with transparent communication is key to success. Riley takes on any challenge with an enthusiastic attitude, creativity, and a big smile, making her a valuable asset to brands managing their affiliate programs. 

Outside of work, Riley loves practicing yoga, delving into any creative art projects, hiking along the California coast, traveling to new countries, or enjoying live music with her loved ones.

Account Manager

Anastasia Fisenko

Hailing from Berlin start-ups, Anastasia joined AIM in 2021 and brings over 5 years of experience in performance marketing with a focus on mobile engagement, fintech, and eCommerce. Her previous roles as an account executive sharpened her perception of clients’ needs and strife for delivering the results above and beyond. Anastasia is multilingual and multicultural, giving her a comprehensive grasp of cultural references of international markets, helping the clients explore new opportunities.

Outside of work, Anastasia enjoys listening to and creating electronic music, going to photography exhibitions, and making Friday night dinners for friends.

Account Manager

Anita Villegas

Anita began her journey in the tech industry over a decade ago, honing her skills at various firms before joining AIM. She has had the privilege of serving in pivotal roles at renowned corporations including Netspend Corp, JP Morgan Chase/Washington Mutual, and Zomax Inc. serving many high-profile clients. Anita’s past experiences have shaped her current role at AIM, where she leverages her extensive knowledge to drive innovation in Affiliate Account Management and Marketing.

Away from work, when not immersed in her profession, Anita enjoys annual getaways with her husband to Hawaii or Mexico. Her passion for cooking and baking has her experimenting with new recipes and compiling them into a family cookbook.

Associate Account Manager

Zana Talijan

Joining the AIM team in 2021, Zana brings experience in client relations, negotiation, strategic implementation, project management, and problem-solving. Zana understands that building a successful client relationship depends on trust and open communication. Her passion for digital marketing and helping clients and partners alike reach their goals has led her into the world of affiliate marketing. 

Zana has a number of passions that include reading, photography, painting, and traveling. She loves spending time with family and friends and meeting new people.

Associate Account Manager

Rosella Marquez

With a solid background working in diverse digital marketing agencies, Rosella joined AIM in early 2024, bringing a wealth of expertise in content strategy with a focus on B2B SaaS. Passionate about achieving her own goals and helping others succeed along the way, she thrives on crafting effective marketing strategies that drive business growth. Rosella’s professional fulfillment derives from bringing joy to clients and colleagues alike. Her Bachelor’s degree in International Business has enhanced her strategic insights and global market understanding, as well as fueled her commitment to continuous learning.

Outside of work, you can find Rosella hitting the gym, enjoying the outdoors with her dog Kobu, indulging in painting and making charcuterie boards, or getting on a plane to embark on a new adventure.

Associate Account Manager

Cassie Bradshaw

Joining the AIM team in early 2024, Cassie’s background stems from the ever-evolving world of digital media. Cassie has gained experience in content creation, copywriting, and social media management for a wide variety of people and clients. Creating strong connections and maintaining these relationships through constant communication is something that Cassie values with every client. Along with her relationship-oriented values, Cassie is not afraid to take on a challenge and jumps at every opportunity to learn something new. Her interest in meeting new people and digital media is what brought her into this affiliate marketing role.

Outside of work, you will find Cassie trying out a new recipe in the kitchen, visiting the newest restaurants in Toronto, or spending time with her family, friends, and dog!

Associate Account Manager

Stephanie Tay

Stephanie has been passionate about all things digital since she entered the industry in 2014. Joining AIM in 2024, she brings an entrepreneurial mindset and a strong marketing background, with a particular focus on content strategy. Known for her talent in understanding client needs, Stephanie excels at crafting personalized solutions for her clients.

Outside of work, Stephanie enjoys relaxing with her dog Albus, and watching reality TV. A passionate traveler, she created a travel website and has visited over 45 countries. She also manages a vacation rental business in Malaysia, balancing exploration with a love for life’s simple pleasures.