Author name: AIM Team

Diversifying Your Affiliate Profile for Better Results

Diversifying Your Affiliate Profile for Better Results

Varying the types of affiliates in your program can assist you in achieving a wide range of Key Performance Indicators (KPI) from reaching new audiences and converting new customers, to increasing the average order value, or increasing the frequency a customer shops with your brand.

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Affiliate Marketing Attribution

Getting Started with Affiliate Marketing Attribution in 2019

As we get further into 2019, Marketing Executives are trying to better understand their buyers’ journey and which marketing channels are contributing sales. They are trying to determine where and how to spend their marketing dollars in a way that drives the highest possible ROI, the most well defined cross channel transactions, and where their

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Global Partner Ecosystem, Partnerize

Building a Global Partner Ecosystem

An exclusive Interview with Jim Nichols, CMO at Partnerize 2018 has been another big year of growth, innovation and evolution, continuously pushing the industry forward. An excellent example of this is the rebranding of one of our performance marketing technology partners. In July last year, Performance Horizon announced a rebrand to Partnerize. During the same

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