Industry Trends

Optimizing Compensation Models in Your Affiliate Program

Maximizing the value of an affiliate program means optimizing the compensation models to achieve the brand goals while still appealing…

4 years ago

Partnering with Bloggers for a Successful Program

More and more shoppers are looking to blogs for reviews & product recommendations. Read on to learn how to successfully…

4 years ago

5 Tips for a Successful 2020 Holiday Season

The 2020 Holiday season is expected to look different this year. If you’re trying to figure out what your brand…

4 years ago

Affiliate Marketing: Are Your Social Influencers Playing by the Rules?

When dealing with social influencers it becomes a game of risk management for your program. Are your Social Influencers playing…

5 years ago

Affiliate Marketing: Trust in an Age of Distrust

How affiliate marketers can go beyond disclosure requirements to build trust with their audience through transparency.

5 years ago

Create a Social Media Strategy in 5 Steps

One thing that social media has changed is the way we shop. With ads strewn across different platforms, we are…

5 years ago

Performance Marketing: The World is Changing – Are You Keeping Up?

A new wave of digital marketing trends is entering the global scene and 2020 will be the gateway that connects…

5 years ago

Diversifying Your Affiliate Profile for Better Results

Varying the types of affiliates in your program can assist you in achieving a wide range of Key Performance Indicators…

5 years ago