Industry Trends

AIM Spotlight Jason Lilien

AIM Spotlight: Meet Jason Lilien

Stepping into the AIM Spotlight this month, is Jason Lilien, one of our Account Directors and an expert in Global Customer Acquisition.   Jason holds a Master Degree in International Studies from a top Argentine University, and brings nearly 15 years of multi-channel marketing experience to the team. He was previously the Marketing Director for […]

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How to Increase Conversion Rates to Drive Performance Marketing Results

As we start a new year, Advertisers and Publishers alike are striving to drive incremental growth and strategic scale of their revenue and bottom line. One of the best ways of driving that incremental lift is through strategic conversion optimization.   What does this mean? This means that every dollar you spend on marketing goes

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Affiliate Marketing “Need to Knows” in Australia / New Zealand Today

This week we interviewed Zane McIntyre, CEO and co-founder of Commission Factory, Australia’s largest affiliate and performance marketing network.   As companies look to expand into new English speaking markets in 2018, we wanted to share more about the nuances of the AU/NZ market, and what both advertisers and affiliates need to know about performance

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Sarah Bundy at AWA

Affiliate World Asia Brings New Perspective to Global Performance Marketing

by Sarah Bundy This week, two very different worlds of performance marketing combined for the first time when we attended and spoke at Affiliate World Asia in Bangkok, Thailand. It was our first time attending Affiliate World Asia, and we were welcomed to a crowd of over 2500 attendees, many of whom were super affiliates,

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5 Tools to Effectively Measure and Analyze Affiliate Data

The affiliate industry continues to become more data driven year after year. This fact results in managers being tasked with not only qualitative, but quantitative analysis of their programs to maximize gains in an efficient manner. Below is a list of tools that can be used for a holistic, data centric approach to your affiliate

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