Industry Trends

CJU Sets the Stage for International Expansion Opportunities

Affiliate Marketing, Affiliate Networks, AIM News, Business, Conferences and Events, Industry Trends /

Last month, CJ Affiliate by Conversant (formerly known as Commission Junction) held their annual CJU (Commission Junction University) event in Santa Barbara, California.   The best performers in the network from a publisher, merchant and agency partner perspective attended, with the intention of gaining insights into the advancements of Conversants’ technologies, publisher relationships and to […]

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Get Connected: 5 Tips to Working with Influencers

Affiliate Marketing, Industry Trends, Influencer Marketing, Marketing Strategy, Social Media /

Influencers are at the top of every marketing strategy nowadays and with good reason. This new form of marketing has been proven to be very effective in the era of Social Media. Just think about how much you spend searching different social platforms. ‘Oohing’ and ‘ahhing’ over someone’s newest outfit or electronic. I’m guilty of

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how to get started with conversion optimization

5 Critical Steps To Get Started with Conversion Optimization

1 Comment / Affiliate Marketing, Attribution, Conversion Optimization, Industry Trends, Marketing Strategy /

Has your company launched a conversion optimization program yet? If not, you might feel like you’re missing the boat, as you’ve heard more and more about the impact that optimization can have on your growth rates. You’ve likely seen case studies outlining double-digit conversion rate gains, tens of thousands to millions of dollars in incremental

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Attribution Part 1 – What is it and why is it important?

Affiliate Marketing, Attribution, Business, Industry Trends, Marketing Strategy /

Overview of Types of Attribution for Affiliate At AIM there’s always a lot of discussion around attribution.  With a diverse team, a range of different marketing backgrounds, and a wide array of current clients across various industries, there’s a vast amount of experience and perspectives that serve to drive ideation and recommendations to best optimize

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How influence can drive results – 6 key takeaways

Affiliate Marketing, Business, Industry Trends, Influencer Marketing /

Here are some of my key takeaways and insights from How Influence Can Drive Results at Brainstation in Vancouver: THE BRANDS – KEY TAKEAWAYS Tech companies Assembly and Social Nature presented two influencer marketing tools to an audience of agencies, brands, and influencers. Each presentation showcasing insightful influencer marketing stats, concerns, product info, and case studies.

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