Marketing Strategy

A Beginners Guide to SEO

There’s no need to worry if you are completely unfamiliar with SEO or just know a little, you’re okay. There…

4 years ago

Affiliate Programs: Why Pausing is Not the Answer

With unexpected circumstances, it's common for marketing teams to strategize new ways of working, but pausing your affiliate program is…

4 years ago

Best Planning Tips & Tools for Placements

Placements provide advertisers with enhanced visibility on affiliate websites, social media pages, newsletters, app promotions, push notifications, and more. Get…

4 years ago

AIM Partner Interview: Upsellit

UpSellit is a unique partner that offers businesses the tools they need to be successful without the hefty price tag.…

5 years ago

Brand Strategy: Are You Ready to Go Global?

If selecting the right partners to drive incrementality is like a game of Chess, then going global is like a…

5 years ago

Selecting the Right Partners to Drive Incrementality

Within each level of the conversion funnel, partners have specialized their ability to convert. Identify them and position them accordingly.

5 years ago

Don’t Sleep on Influencers & Bloggers—Why You Need Them

Amidst the COVID-19 crisis, it’s evident now more than ever the importance of content publishers in your affiliate program. They…

5 years ago

Affiliate Program Evaluation: Getting Back to Profitability and Growth

The affiliate space is a dynamic, competitive, and fast-paced environment. However, the fundamentals within the affiliate industry remain the same.…

5 years ago

Affiliate Program Success: Ten Examples of Performance-Based Partners

In affiliate marketing, there are different types of partners to consider: Cashback/Loyalty, Coupon/Deal, Employee Benefit, Content, and Subnetworks. But not…

5 years ago

Affiliate Marketing: Are Your Social Influencers Playing by the Rules?

When dealing with social influencers it becomes a game of risk management for your program. Are your Social Influencers playing…

5 years ago