Marketing Strategy

Affiliate Marketing: Trust in an Age of Distrust

How affiliate marketers can go beyond disclosure requirements to build trust with their audience through transparency.

5 years ago

Create a Social Media Strategy in 5 Steps

One thing that social media has changed is the way we shop. With ads strewn across different platforms, we are…

5 years ago

Performance Marketing: The World is Changing – Are You Keeping Up?

A new wave of digital marketing trends is entering the global scene and 2020 will be the gateway that connects…

5 years ago

Diversifying Your Affiliate Profile for Better Results

Varying the types of affiliates in your program can assist you in achieving a wide range of Key Performance Indicators…

5 years ago

FTC Disclosure – Why It’s Important

With the incredible growth influencer marketing is seeing, the Federal Trade Commission (FTC) is always making sure the consumer is…

5 years ago

The Benefits of Social Media Marketing

What is the goal of SMM? More times than not, it is to produce content that users will see, look…

5 years ago

A Diversified Portfolio: Beyond Coupon and Loyalty Sites

You can only go so far with the traditional partners of the affiliate world. Aim for true success with a…

6 years ago