A Beginners Guide to SEO
There’s no need to worry if you are completely unfamiliar with SEO or just know a little, you’re okay. There are simple things you can learn and execute to get you started.
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Marketing Strategy
Affiliate Programs: Why Pausing is Not the Answer
With unexpected circumstances, it’s common for marketing teams to strategize new ways of working, but pausing your affiliate program is not the best way to go. Read on to see why.
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Best Planning Tips & Tools for Placements
Placements provide advertisers with enhanced visibility on affiliate websites, social media pages, newsletters, app promotions, push notifications, and more. Get tips on finding the right placements for your program.
Best Planning Tips & Tools for Placements Read More »
AIM Partner Interview: Upsellit
UpSellit is a unique partner that offers businesses the tools they need to be successful without the hefty price tag. Learn more from our exclusive interview with the Director of Marketing at UpSellit, Anthony Villegas.
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Brand Strategy: Are You Ready to Go Global?
If selecting the right partners to drive incrementality is like a game of Chess, then going global is like a game of Monopoly: You need to know your opponents, be strategic, and know where to spend your money to get the most bang for your buck.
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Selecting the Right Partners to Drive Incrementality
Within each level of the conversion funnel, partners have specialized their ability to convert. Identify them and position them accordingly.
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Don’t Sleep on Influencers & Bloggers—Why You Need Them
Amidst the COVID-19 crisis, it’s evident now more than ever the importance of content publishers in your affiliate program. They go to work advocating for your brand at a time when a coupon or special offer may simply be overlooked.
Don’t Sleep on Influencers & Bloggers—Why You Need Them Read More »
Affiliate Program Evaluation: Getting Back to Profitability and Growth
The affiliate space is a dynamic, competitive, and fast-paced environment. However, the fundamentals within the affiliate industry remain the same. But what if your affiliate program is no longer thriving? How can you ensure your program is profitable, competitive, and growing alongside the industry?
Affiliate Program Evaluation: Getting Back to Profitability and Growth Read More »
Affiliate Program Success: Ten Examples of Performance-Based Partners
In affiliate marketing, there are different types of partners to consider: Cashback/Loyalty, Coupon/Deal, Employee Benefit, Content, and Subnetworks. But not all partners are created equal.
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Affiliate Marketing: Are Your Social Influencers Playing by the Rules?
When dealing with social influencers it becomes a game of risk management for your program. Are your Social Influencers playing by the rules?
Affiliate Marketing: Are Your Social Influencers Playing by the Rules? Read More »
