Partner Marketing

Affiliate Program Evaluation: Getting Back to Profitability and Growth

The affiliate space is a dynamic, competitive, and fast-paced environment. However, the fundamentals within the affiliate industry remain the same.…

5 years ago

An Open Letter from Our CEO

An open letter from our founder and CEO that addresses how we will be managing our business as we continue…

5 years ago

Affiliate Program Success: Ten Examples of Performance-Based Partners

In affiliate marketing, there are different types of partners to consider: Cashback/Loyalty, Coupon/Deal, Employee Benefit, Content, and Subnetworks. But not…

5 years ago

Affiliate Marketing: Are Your Social Influencers Playing by the Rules?

When dealing with social influencers it becomes a game of risk management for your program. Are your Social Influencers playing…

5 years ago

Affiliate Marketing: Trust in an Age of Distrust

How affiliate marketers can go beyond disclosure requirements to build trust with their audience through transparency.

5 years ago

Create a Social Media Strategy in 5 Steps

One thing that social media has changed is the way we shop. With ads strewn across different platforms, we are…

5 years ago

Performance Marketing: The World is Changing – Are You Keeping Up?

A new wave of digital marketing trends is entering the global scene and 2020 will be the gateway that connects…

5 years ago

Diversifying Your Affiliate Profile for Better Results

Varying the types of affiliates in your program can assist you in achieving a wide range of Key Performance Indicators…

5 years ago

Understanding Attribution │ Downloadable Infographic

We've put together a helpful infographic to help you understand more about attribution in marketing, particularly in performance marketing. Through…

5 years ago