Performance Marketing

AIM Partner Interview: Upsellit

UpSellit is a unique partner that offers businesses the tools they need to be successful without the hefty price tag.…

5 years ago

Brand Strategy: Are You Ready to Go Global?

If selecting the right partners to drive incrementality is like a game of Chess, then going global is like a…

5 years ago

Selecting the Right Partners to Drive Incrementality

Within each level of the conversion funnel, partners have specialized their ability to convert. Identify them and position them accordingly.

5 years ago

Don’t Sleep on Influencers & Bloggers—Why You Need Them

Amidst the COVID-19 crisis, it’s evident now more than ever the importance of content publishers in your affiliate program. They…

5 years ago

Affiliate Program Evaluation: Getting Back to Profitability and Growth

The affiliate space is a dynamic, competitive, and fast-paced environment. However, the fundamentals within the affiliate industry remain the same.…

5 years ago

An Open Letter from Our CEO

An open letter from our founder and CEO that addresses how we will be managing our business as we continue…

5 years ago

Affiliate Program Success: Ten Examples of Performance-Based Partners

In affiliate marketing, there are different types of partners to consider: Cashback/Loyalty, Coupon/Deal, Employee Benefit, Content, and Subnetworks. But not…

5 years ago

Affiliate Marketing: Are Your Social Influencers Playing by the Rules?

When dealing with social influencers it becomes a game of risk management for your program. Are your Social Influencers playing…

5 years ago

Affiliate Marketing: Trust in an Age of Distrust

How affiliate marketers can go beyond disclosure requirements to build trust with their audience through transparency.

5 years ago

Create a Social Media Strategy in 5 Steps

One thing that social media has changed is the way we shop. With ads strewn across different platforms, we are…

5 years ago