To effectively engage with these sustainability-conscious consumers in Canada, brands should consider the following strategies:
Invest in ongoing content development that showcases your sustainability efforts. This establishes you as a green-thinking leader and naturally incorporates the product. It is also a great way to educate affiliates and provide them with credible information for their own content. It also helps to diversify and build up your content calendar to keep affiliates engaged with the program.
When you are promoting eco-friendly products in Canada, make sure to follow national ecological regulations. Use correct labeling, especially if your green certification is from outside the country. Canada regularly updates its green labeling policies and standards, so it is crucial that you and your affiliates are aligned.
If your retail strategy includes reselling pre-loved or recycled items alongside your main collection, consider dividing your affiliate program. Create two separate programs under one brand: one for pre-loved or recycled items and another for new products. This will allow you to build a loyal affiliate base, streamline promotions, and manage ROI expectations of each collection independently.
Many Canadian affiliate partners are making sustainability a priority when they engage with their audience. Having the right angle for each type of partner will help you maximize your relationships.
The Canadian affiliate marketing landscape is ideal for green brands. Canadians are increasingly prioritizing green initiatives and show a strong preference for brands that align with their sustainability beliefs. However, they must balance these preferences with the associated costs. This dynamic presents a perfect opportunity for green brands to enter a new market and develop effective affiliate strategies.
If you would like to learn more about expanding your affiliate marketing efforts in Canada, make sure to download our in-depth eBook—Navigating the Canadian Affiliate Landscape. You can also reach out to a Canadian expert at AIM to help you tap into Canada’s diverse population and drive your growth.
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