In-House vs. Management Agency

It’s a popular question among brands looking to begin or grow a program. In order to help answer it, let’s go over the benefits of an agency management team.

• Cost: While there’s certainly a cost factor to hiring an agency that should be considered, it might not be as costly as you’d think. A good agency provides services at a lower overall cost compared to hiring, training, and maintaining an in-house team. This includes savings on salaries, benefits, and overhead expenses.

• Expertise: Agencies are filled with a team of affiliate marketing strategists and specialists who bring years of industry experience. That experience includes knowledge of essential industry norms and emerging trends, well-established partnerships with top partners, and firsthand expertise in optimal approaches.

• Network: Finding the right affiliate partners for your program is crucial to its success. Thanks to an agency’s established industry network, their team can find the right partners who are aligned with your specific goals.

• Technology: Just like finding the right partners is important, choosing the right technology can set your program up for success. An agency’s network doesn’t stop with influencers and publishers. With an agency team’s help, you can find the right network and gain access to advanced affiliate tracking tools and analytics software.

• Scalability: With success comes growth. Agencies can handle larger affiliate volumes and campaigns quickly. This helps make sure your program doesn’t lose momentum or outgrow itself.