Welcome to a momentous occasion for All Inclusive Marketing (AIM) as we celebrate our 15th anniversary! Since our inception in 2009, we've embarked on an incredible journey, evolving from a fledgling startup into a global leader in affiliate marketing and performance partnerships. We are thrilled to share this milestone with our clients, partners, and dedicated team who have been instrumental in our success.
A Look Back: Our Journey
Fifteen years ago, AIM was founded with a vision to revolutionize the affiliate marketing industry. Our goal was simple yet ambitious: to deliver exceptional marketing solutions while upholding values of transparency, collaboration, and continuous improvement. Today, we stand proud of our achievements and the impact we’ve made in the digital marketing space.
Key Milestones and Achievements:
Award-Winning Campaigns: Our innovative strategies have earned us numerous accolades, showcasing our ability to drive impressive results.
Diverse Clientele: We've had the privilege of partnering with leading brands across various industries, from e-commerce giants to major B2B companies.
Global Expansion: From our roots in North America, global leader Plus Company acquired AIM in late 2020 to add affiliate and partnership marketing to their roster of exceptional, cutting-edge media, marketing, and PR agencies driving EPIC results (Entrepreneurial, Passionate, Integrity, Collaborative). This allowed us to establish a truly global presence.
Sustainable Growth: Through adaptability and foresight, we've maintained steady growth in a constantly evolving digital landscape.
The Heart of AIM: Our Team
Our success would not be possible without the passion, creativity, and expertise of our team. Every individual at AIM plays a crucial role in driving our mission forward. And this includes former, current, and even future AIMers. Their dedication to excellence and unwavering commitment to our clients are the cornerstones of our achievements.
One of our most cherished achievements is that a third of our team members have been with us long-term. Discover what has kept some of them proudly wearing AIM-green for so many years…
“I started at AIM as a social media intern and quickly transitioned into affiliate Account Management. Over the years, I've expanded my role into Operations Management, and Client Experience Management, and now I serve as the Learning & Development Manager for our team. What’s kept me here? As cliché as it may sound, it's the people. Our team is composed of kind, honest, reliable, hardworking, and supportive individuals—everything you could want from your colleagues. My most cherished memory is from our most recent AIM Retreat in April 2023, where we biked through Stanley Park, explored forest trails, and enjoyed laughter-filled team dinners. My favorite thing about AIM is the trust, autonomy, and opportunities to own your work. This environment inspires me to come to work every day and support those around me in any way I can.”
Jules Johnson-Babcock, Learning & Development Manager, 12 years at AIM
“I joined AIM in September 2015 after being referred by Bobbie Bryson, one of my former managers at OPM Pros. Starting as an Associate Account Manager, I've since found my place within the team. What's made me stay at AIM for so long? It's the incredible team, the flexibility, and the work-life balance they offer. When reflecting on my favorite memory at AIM, it has to be the AIM Retreat in Vancouver in 2023—it was truly unforgettable. But what stands out to me the most about AIM is the unwavering support and camaraderie among team members. It's this supportive environment that makes AIM feel like a second family to me.”
Natalie Filion, Account Director, 9 years at AIM
“My journey at AIM began when I needed a change, and knowing Sarah from the brand side for about five years, AIM felt like the right fit. Starting with Associate Manager tasks and client content, I eventually became a full-time Content Manager, then transitioned into AIM's Brand Manager role. What's kept me here? It's definitely the people and the vibe. AIM isn't just a workplace—it's a community where everyone genuinely cares. One standout memory? Our recent AIM Retreat. Meeting my coworkers face-to-face after years of virtual chats was amazing. But there's more to AIM than work. We've got this hilarious thing going on with our love for the paranormal. What started as a shared interest among a few of us has turned into a full-blown AIM club. We've got our own Slack channel, we hold special meetings, and yep, we even did a company ghost tour at our retreat. Who else does that? It's these quirky, fun moments that make AIM feel like family.”
Ashley Klotz, Brand Marketing Manager, 7 years at AIM
Building Strong Industry Partnerships
At AIM, we also recognize that our success is deeply intertwined with the strength of our industry relationships and partnerships. Over the past 15 years, we've cultivated robust connections with a diverse range of partners, from affiliate networks and technology providers to influencers and strategic alliances. These partnerships have been pivotal in enabling us to deliver innovative solutions and drive outstanding results for our clients. By collaborating closely with industry leaders, we've stayed ahead of trends, embraced new technologies, and continuously refined our strategies to meet the evolving needs of the market. Our commitment to fostering these relationships underscores our dedication to excellence and our drive to achieve mutual growth and success.
“Congrats to AIM on 15 years! I am totally indebted to AIM for setting me on my affiliate marketing journey. When I joined the industry Sarah Bundy was the very first person I sat down and talked to. She did not need to and there was little upside for her. But she spent hours getting to know me and teaching me the ins and outs of this wonderful industry. That empathy and effort is what I've come to expect from the whole AIM team and it is no surprise that you have been successful for 15 years.”
Michael McNerney, Martech Record
“I've worked with AIM on several client engagements and have always been thrilled with the results. Their team really digs into a client assignment and business and develops programs beautifully suited to their needs. With AIM it's never; We can't...' but rather 'Here's how we'll...' They love a challenge and love crushing it even more!"
Jim Nichols, Founder, Exclamation Marketing Solutions
“Over the last four years, working with All Inclusive Marketing has been a pleasure. Celebrating 15 years in business, their team is incredibly knowledgeable, easy to work with, and brings extensive understanding of the B2B partnerships space to best serve their clients.”
Olivia Folick, Senior Manager - Partner Marketing, PartnerStack
“The folks at AIM are always a pleasure to work with. The strategy and executive team are some of my favorite people in the industry. Their team is very knowledgeable about affiliate marketing strategy and they have an incredible work ethic that can help any affiliate program flourish. When I send potential clients their way, I know they will be taken care of by the AIM team.”
Dustin Howes, Co-founder of Affistash.com
Looking Ahead: The Future of AIM
As we celebrate this milestone, we’re not just looking back; we’re excited about the future. We’re committed to continuing our legacy of innovation and excellence. Our future plans include expanding our industry knowledge even more, investing in new technologies, and deepening our relationships with clients to drive even greater success.
There is still so much potential for AIM in the affiliate world, and we are committed to continuing our journey of growth and achievement for our clients, stakeholders, and team.
Thank You
A Word from Our Leader, Founder & CEO:
To our clients, partners, and team members: thank you for being part of our journey. Your support, trust, and collaboration have been the driving force behind our success. As we celebrate 15 years of AIM, we look forward to continuing this journey together and achieving even greater heights.