Game Changers B2B Affiliate Marketing Webinar Highlights & On-Demand Access
- Ashley Klotz
- 3 days ago
- 2 min read
Did you miss our recent webinar, "Game Changers: Leveraging B2B Affiliate for Exponential Growth in 2025"? Don't worry, we've got you covered! This insightful session featured our very own Senior Account Managers, Tali Chester, Katey Harrison, and Jennifer Payne, who shared their expert insights on navigating the B2B affiliate marketing landscape. For those looking to drive growth and stay ahead in 2025, this was a webinar you didn’t want to miss, and we have the recap in case you did!
Plus, we've made the full recording available for you to download on demand.
Key Takeaways from the Webinar:
Our webinar delved deep into why B2B brands should prioritize affiliate marketing as a key part of their strategy. Here are some of the highlights:
Cost-Effective Growth
Affiliate marketing offers a performance-based model, ensuring you only pay for results.
Increased Reach
Expand your brand's visibility and lead generation potential by tapping into new markets and audiences through affiliates.
Scalable Partnerships
Leverage affiliate networks to grow your program without needing massive internal resources.
Expertise and Credibility
Partner with industry experts who can build trust with your potential customers through their own authority.
We also explored how B2B affiliate strategies differ from B2C—and it’s definitely not a one-size-fits-all approach. In B2B, longer sales cycles, multiple decision-makers, and higher purchase values all come into play. Plus, content-driven strategies tend to carry more weight when building trust and driving conversions.
Then, of course, there were the common myths and trends that our panelists tackled. These sections included:
Myth: It's a "set it and forget it" approach.
Myth: Competition isn't fierce.
Targeting Mid-Market/Enterprise: Focusing on larger companies for stability and higher average order values.
AI-Driven Partner Matching: Using technology to find the best affiliate partners.
Shift to CPL (Cost Per Lead): Focusing on lead generation for long-term growth.
And more!
Want to dive deeper into these topics and hear all the expert insights firsthand? We've made the full recording of "Game Changers: Leveraging B2B Affiliate for Exponential Growth in 2025" available for you to download!
In the end, our webinar provided invaluable insights into the world of B2B affiliate marketing. Whether you're just getting started or looking to optimize your existing program, the information shared by our expert panelists can help you achieve exponential growth in 2025.