Is CPA the New CPL?
CPA vs. CPL: Which is right for your lead gen strategy? Learn how CPA drives fast conversions while CPL nurtures lasting relationships for long-term value.
Is CPA the New CPL? Read More »
partnerships
The Power of Influencer Partnerships
Maximize conversions with influencer partnerships through strategic selection, effective campaign briefs, optimized links, and long-term relationship building.
The Power of Influencer Partnerships Read More »
Personalization in B2B Affiliate Campaigns
Personalized B2B affiliate marketing transforms lead engagement and growth. Tailor campaigns to build stronger relationships, and drive lasting success.
Personalization in B2B Affiliate Campaigns Read More »
Google Reverses on Third-Party Cookies
Google reverses its plan to phase out third-party cookies and introduces new privacy controls in Chrome, aiming to balance privacy with ad effectiveness.
Google Reverses on Third-Party Cookies Read More »
Loyalty Landscape in Canada
Explore the unique dynamics of Canadian loyalty partnerships, fueled by tech integrations, enhancing customer bases, marketing strategies, and more.
Loyalty Landscape in Canada Read More »
How to Become a Successful Referral Partner
Boost partnerships by tapping into your network’s value with our proven best practices for achieving referral success. Unlock new opportunities today!
How to Become a Successful Referral Partner Read More »
B2B Affiliate FAQs
Uncover B2B affiliate marketing’s secrets in our FAQ guide! From fundamentals to partnerships, get the insights for success.
B2B Affiliate FAQs Read More »
Optimizing Compensation Models in Your Affiliate Program
Maximizing the value of an affiliate program means optimizing the compensation models to achieve the brand goals while still appealing to the affiliates. Learn how to successfully keep this balance by reading on.
Optimizing Compensation Models in Your Affiliate Program Read More »
Partnering with Bloggers for a Successful Program
More and more shoppers are looking to blogs for reviews & product recommendations. Read on to learn how to successfully partner with Bloggers for a winning partnership.
Partnering with Bloggers for a Successful Program Read More »
