partnerships

Is CPA the New CPL?

CPA vs. CPL: Which is right for your lead gen strategy? Learn how CPA drives fast conversions while CPL nurtures…

2 weeks ago

The Power of Influencer Partnerships

Maximize conversions with influencer partnerships through strategic selection, effective campaign briefs, optimized links, and long-term relationship building.

3 weeks ago

Personalization in B2B Affiliate Campaigns

Personalized B2B affiliate marketing transforms lead engagement and growth. Tailor campaigns to build stronger relationships, and drive lasting success.

3 months ago

Google Reverses on Third-Party Cookies

Google reverses its plan to phase out third-party cookies and introduces new privacy controls in Chrome, aiming to balance privacy…

3 months ago

Loyalty Landscape in Canada

Explore the unique dynamics of Canadian loyalty partnerships, fueled by tech integrations, enhancing customer bases, marketing strategies, and more.

4 months ago

How to Become a Successful Referral Partner

Boost partnerships by tapping into your network's value with our proven best practices for achieving referral success. Unlock new opportunities…

12 months ago

B2B Affiliate FAQs

Uncover B2B affiliate marketing's secrets in our FAQ guide! From fundamentals to partnerships, get the insights for success.

1 year ago

Optimizing Compensation Models in Your Affiliate Program

Maximizing the value of an affiliate program means optimizing the compensation models to achieve the brand goals while still appealing…

4 years ago

Partnering with Bloggers for a Successful Program

More and more shoppers are looking to blogs for reviews & product recommendations. Read on to learn how to successfully…

4 years ago